BLK360 Launch
- Type: Web Design
- Role: Collaborative
- Tools: 3D Modeling, Adobe, Cinema4D, Drupal, Figma
Project Overview
The BLK360 is a compact, high-precision laser scanner designed to simplify reality capture for a wide range of users. I collaborated with fellow designer Brianna Ferraioli on the design and asset creation for the product’s launch site — crafting page layouts, promotional graphics, and marketing visuals to support the release.
In addition to static imagery, I created a series of 3D animations for both the website and Leica’s social media channels to help explain the product’s features and give it a strong visual presence.
Design Approach
The visual direction focused on showcasing the scanner’s simplicity, form, and portability. Working within Leica’s existing brand system, we developed clean layouts that made space for product storytelling, feature breakdowns, and technical specs without overwhelming the user.
My role included asset production, layout contributions, and all 3D motion work — helping build a visual rhythm between static content and subtle animation across pages and campaigns.
A closeup of a section that "animates" with the same 3D rendered scene with different VFX as fixed backgrounds to different sections.
Render of the device made with Cinema4D.
Outcome
The BLK360 site launched in parallel with the product release and was featured across Leica’s digital channels. My motion and visual assets were used on the website and adapted into social and promotional formats to support launch momentum.
Explore the Site
Main hero section upon entering the website
Visual Highlights
A few highlights from the site — but I recommend exploring it live to see the animation and layout in context.
3D Render Gallery
A selection of 3D renders created for the BLK360 launch. These assets were used across the website and social media channels to highlight the product’s design, scanning capabilities, and portability.
