Reality Cloud Studio Branding and Website
- Type: Branding, Marketing Site, UX/UI, Web Design
- Role: Lead Designer
- Tools: Adobe, Elementor, Figma, WordPress
Project Overview
Reality Cloud Studio is an online platform that allows users to store, edit, and access point cloud and mesh data directly in the browser. I was responsible for designing the product logo and visual brand identity, as well as redesigning the HxDR.com homepage and building a new section of the site to introduce Reality Cloud Studio as a flagship product.
This was one of the largest and most creatively fulfilling projects I’ve worked on at Hexagon to date.
Brand & Logo Design
I designed the Reality Cloud Studio logo to fit within Hexagon’s existing brand system while standing out as its own product. The final mark is a stylized, futuristic cloud shape that reflects both digital infrastructure and the product’s precision-driven purpose.
While I had to stay within global brand guidelines, I developed a unique color treatment that helped set Reality Cloud Studio apart while maintaining visual cohesion with the parent brand. This color direction was also carried into the supporting website visuals and assets.
Design Approach
The Reality Cloud Studio site was integrated into the existing WordPress site for HxDR and built entirely in Elementor. I redesigned the homepage to give more prominence to the product launch and created a dedicated sub-section that walks users through its features, benefits, and interface.
The design emphasized clarity, layered depth, and responsive flow — with a focus on communicating a high-tech, reliable product experience without visual clutter.
Logo created for Reality Cloud Studio
Some renditions of the design in Figma prior to development
Outcome
The refreshed homepage and new product section launched alongside Reality Cloud Studio’s public release. Internal feedback was strong, and the site has continued to expand using the structure and styling I helped establish. The new brand visuals and color direction are now used consistently across digital marketing touchpoints.
Explore the Site
Main hero section upon entering the website
Visual Highlights
A few highlights from the site — but I recommend exploring it live to see how the branding and layout come together in context.
Brand Collateral Gallery
A selection of supporting brand assets created for Reality Cloud Studio — including business cards, flyer templates, and social media layouts. These were designed to extend the identity across both digital and print touchpoints with consistency and flexibility.
