HD&ME
- Type: Marketing Site, UX/UI, Web Design
- Role: Solo Project
- Tools: Elementor, Figma, WordPress
Project Overview
HD&ME is a digital platform dedicated to making Human Design more approachable, engaging, and insightful for those on a journey of self-discovery. I partnered with the HD&ME team to help bring their vision to life online by designing and developing their website using a custom WordPress theme and Elementor. The goal was to create a user-friendly, visually appealing site that reflects the brand’s ethos while supporting scalable content and future growth.
Design Approach
While HD&ME came to the project with an established brand identity and supplied wireframes, I played a key role in translating their creative direction into a polished, interactive web experience. The design emphasizes clarity and calm—with a clean, modern layout, elegant typography, and thoughtful whitespace. Subtle parallax effects were used to bring moments of movement and depth, adding visual interest without distraction. My focus was on ensuring consistency, ease of use, and extensibility across all page templates.
One of the AI images I created that followed the theme while depicting 'environment building'
Some renditions of the design in Figma prior to development
Outcome
The website was launched swiftly, with a fully custom Elementor-based theme that allows the client to easily update and expand the site going forward. I also developed a matching Shopify theme for the brand’s online shop, ensuring a seamless transition between the content and e-commerce experiences. The result is a cohesive, scalable digital presence that aligns closely with HD&ME’s mission and aesthetic.
Explore the Site
Main hero section upon entering the website
Visual Highlights
A few highlights from the site — but I recommend checking it out live to experience the full interactions and motion.
