Over the summer I interned at a generic pharmaceutical company named Dr. Reddy’s in Princeton, New Jersey. We had a capstone project at the end of the internship to think of innovations in the pharmaceutical industry. My group researched starting a direct-to-consumer, e-commerce business model and I did lots of the UX research and visual […]Read more "Dr. Reddy’s E-Commerce Idea"
During my Graphics III course I designed a complete typeface for a fake brand called Firetronics to be incorporated in the logo I designed as well. After the typeface was complete, I designed and prototyped a few features of the e-commerce site that this brand would utilize online to sell their product. I achieved this […]Read more "Firetronics Typeface & E-Commerce Design"