Dr. Reddy's E-Commerce Idea

Over the summer of 2019, I interned at a generic pharmaceutical company named Dr. Reddy’s in Princeton, New Jersey. We had a capstone project at the end of the internship to think of innovations in the pharmaceutical industry. My group researched starting a direct-to-consumer, e-commerce business model and I did lots of the UX research and visual design work. The idea was to sell drugs directly consumers on an auto-ship system with a digitally written regimen. Physicians would have to be the ones to prescribe and use the online portal, so it was best to keep the feel clean and simple to use. There is also a section of over-the-counter products that any consumer can directly order. Below are images of each artboard and an interactive prototype of the concept.