Laurel Attanasio Yoga

Type: Branding, UX/UI, Web Design

Role: Solo Project

Tools: Elementor, Figma, WordPress

Project Overview

Laurel Attanasio is a yoga instructor and retreat host with a growing digital presence. I redesigned her personal website to give it a calming, modern look and feel — while also making content management easier and improving the user experience for her expanding virtual audience.

The redesign focused on visual polish, simplified navigation, and giving Laurel more control through a drag-and-drop Elementor setup.

Design Approach

The updated design uses soft tones, whitespace, and organic structure to create a sense of peace and clarity for both new visitors and returning students. But the real value was in addressing the specific usability issues that came with Laurel’s growth during the shift to online offerings.

We tackled a few key friction points:

Online Class Access: Users were having trouble finding where to log in for classes, so I added a persistent banner at the top of the site to direct them clearly to the external store link.
Retreat Visibility: Retreats weren’t getting enough attention, so I added a rotating “featured retreat” component to the homepage and created a custom post type for all retreats. This allowed Laurel to highlight offerings and manage them easily without cluttering the main nav.
Content Management: By building the site with Elementor, I gave her and her team full control over future updates without needing dev help — making the experience more sustainable for a solo business owner.

Closeup of one of the sections from the homepage.

Closeup of the retreats page showcasing a grid that queries a custom post type.

Outcome

The site not only looks more aligned with Laurel’s voice and tone, but it also performs better for users and is far easier for her to manage day-to-day. The new structure allows for flexible content updates, better navigation, and a much smoother entry point for her growing audience.