BLK2GO PULSE Launch
- Type: Web Design
- Role: Collaborative
- Tools: 3D Modeling, Cinema4D, Drupal, Figma
Project Overview
BLK2GO PULSE is a handheld first-person LiDAR scanner, launched as part of Leica Geosystems’ expanding portfolio of mobile scanning solutions. I led the design and development of the launch marketing pages within our Drupal CMS, working closely with the product and marketing teams to ensure the visual language matched the innovative nature of the product.
Alongside building the site, I also created all accompanying visual assets — including launch animations, page graphics, and brand collateral used across digital touchpoints.
Design Approach
To reflect the product’s portability and high-tech appeal, I designed a lightweight, scroll-driven experience that introduced the scanner through clean sections, strong typography, and layered visuals.
Because product photography was limited prior to launch, I developed a series of stylized 3D renders and animated sequences to bring the PULSE device to life on the page. These assets were used not just on the website, but also in sales materials and internal product branding.
The site was built using our internal Drupal CMS and followed a similar structure to other BLK product launches to keep a consistent user experience throughout the site.
Some renditions of the design in Figma prior to development
A closeup of a section that "animates" with the same 3D rendered scene with different VFX as fixed backgrounds to different sections.
Render of the device made with Cinema4D.
Outcome
The BLK2GO PULSE pages launched alongside the product release and have since become part of the core product site. The visuals and layout helped the marketing team present the device clearly and consistently, and the assets I created have been reused across related digital materials.
Explore the Site
Section about the sensors on the Technology page
Visual Highlights
A few highlights from the site — but I recommend checking it out live to experience the full interactions and motion.
3D Render Gallery
A few of the 3D renderings created for the BLK2GO PULSE launch — used across the website and supporting brand materials to showcase the device before photography was available.
