Aura Reality Website

Type: Marketing Site, UX/UI, Web Design

Role: Collaborative

Tools: Elementor, Figma, Midjourney, WordPress

Project Overview

Aura is a face-scanning solution developed by Hexagon for use in the cosmetic and dermatology industries. The marketing team needed a digital presence that communicated the product’s innovative edge while aligning with a clean, refined brand aesthetic.

Working alongside another designer, I helped bring the brand to life on the web — contributing to both layout decisions and full implementation in WordPress using Elementor.

Design Approach

The site’s design language needed to bridge beauty and precision. We used organic shapes, soft gradients, curved layouts, and textures to evoke elegance — balanced by subtle animation, parallax effects, and clear visual hierarchy to support usability.

We designed a lightweight marketing site with a clear narrative flow — introducing the product, building trust, and guiding visitors through key benefits and features. The layout emphasizes visual storytelling, using elegant motion, spacious design, and layered textures to create a premium feel without overwhelming the content.

Figma working file of organic components

Some renditions of the design on desktop and mobile in Figma prior to development

Outcome

The site launched alongside Aura’s announcement and was well received internally. It provides a polished, brand-consistent foundation for continued product promotion, with room to scale as Aura evolves.